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30. Power comes from stripping away appearances and seeing things as they really are. Socialism appeals to psychological and intellectual weaklings. Identify and replace all external authorities with internal strength and competence. Take full control of, and responsibility for, your conscious mind and every aspect of your life.
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Dave Kekich: Yeah, I really do, but it takes work and it takes willpower. But the stakes are so much higher now, where 30 or 40 years ago, where our parents and grandparents 50 years ago, were alive, sure they could live longer. They could take care, they could read SALADS™, the information was available then, not all of it, but most of it, and they could have added ten years to their lives.
They would have felt better and would have suffered less at the end. They still would have died from some biological condition. Well, now that might not be the case. Now the opportunity is not just for an extra ten years, or fifteen years.

Now the opportunity could be for more years than you could possibly imagine. We have a company called Stem Cell Products, by the way, and we are coming out with our first product about at the end of February, and that, we think, as do some people in the industry, think it is one of the biggest breakthroughs in years and years in the health supplements technologies.

It is a master antioxidant that is so much more powerful than anything out there now that it is not even calculable. And there have been 70,000 pages of public studies on this compound, and up until now, nobody's been able to take it effectively without it breaking down in the digestive system.

And people know it is effective against things like AIDS and Parkinson’s and Lymphoma. And there have been studies, 70,000 studies, for years and years and years, pointing to the benefits of this compound, which we finally have been able to put into an oral form.

People will be able to take this soon, so there are things like that that are going to extend your lifespan. And one example is that people were getting some benefits of this through IVs, through injections, and doctors’ use of them, but we believe we have even surpassed the results that you would get from IVs.

That is just one of many things coming up that we are developing. We do have about five or ten products in the next year or so. But we are not the only ones; there are people like us and people in other areas who are doing some incredible things, a lot of things I know about, which will be hitting the market in a few years.

A lot of things, of course, I don't know about, because you can't know everything. Five years from now we are going to have things that we couldn't imagine today that are going to be adding even more years to our lives, so I would say the best thing you can do right now is just take care of yourself and start with SALADS™.

Ralph Zuranski: Ah, that is great. I will go to the site today and download that, and I will start applying that today. So thanks for the good advice.

Dave Kekich: Sure. Then stem cell products, if you have any–it is bare bones right now, but we are going to get bigger and better. It is www.StemCellProductsLLC.com.

Ralph Zuranski: Okay. I will have to search that out, too. I will put that in your report.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

29. Most accomplishment (and problem avoidance) is built on clear persuasive communication. That includes knowing each other's definitions, careful listening, thinking before talking, focused questioning and observing your feedback. Become a communications expert.
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Ralph Zuranski: Yeah, boy! I fully agree with that! Well, Dave, I really appreciate your time, and I just am excited. I hope I can live long enough so that I can live indefinitely.

Dave Kekich: Well, how old are you know, Ralph?

Ralph Zuranski: Fifty-seven.

Dave Kekich: You are fifty-seven? If you follow the rules that I spell out in SALADS™, and I am going to have to have an expanded version in a month or so, so check back in a month or so because there will be more there. I don't see any reason, barring an accident or bad luck.

You could come down with a bad disease or something, but if you take your normal life span, which is you could probably be expecting to live to at least 80, at 58, that gives you another 23 years.

However, if you take care of yourself and the average lifespan accounts for all the people who died young, so that means you should actually live longer if you take care of yourself, if you account for people who don't take care of themselves, that should put you well above 80.

All of the things that we are developing now, between now and the time we are able to control aging, are going to add more and more years to your life, and there is going to be a point–right now, we are adding a couple of months to a lifespan, a couple of months or so, every year, and it is growing more and more.

There is going to be a time when, every year that goes by, we would have learned enough to add more every year to people's life- spans. So if we hang in there long enough, we are going to be living well beyond what is considered to be our expected lifespan today.

So do I think we are going to be able to reverse aging in 23 years? No. But maybe not too much after that. And there is no reason, if you take care of yourself now, and if you don't have a disease or condition that will shorten your life, or some terrible genetic condition that we won't be able to reverse in the near future, there is no reason we couldn't live to 100.

I think that would give you plenty of time, Ralph, to make that milestone.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

27. The choice to exert integrated effort or to default to camouflaged laziness is the key choice that determines your character, competence and future. That critical choice must be made continually – throughout life. The most meaningful thing to live for is reaching your full potential.
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Ralph Zuranski: You know, it is funny, when you have interviewed so many heroes, everybody related that the book, Think and Grow Rich by Napoleon Hill, was one of the most powerful books in their lives.

He believed if his theories were taught to young people, that it would cut their learning time in school by half. I wonder why his theories and this information hasn't been passed down to them?

Dave Kekich: I thought about that over 30 years ago, when I first read that book, and it is actually criminal that it is not taught in schools.

Ralph Zuranski: Or taken and put into the super learning format so kids could find it in a format that appeals to them, to make it easy for them to assimilate the information and then look at heroes like yourself and their lives, and see what it has taken to be actually successful, because it is not so much of a twist.

But it is about the eternal process, and about what you think is the major thing that is going to make the difference in how healthy you are, and how long you are going to live, and how successful.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

26. Religiously nourish your body with proper nutrition, exercise, recreation, sleep and relaxation techniques.
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Ralph Zuranski: Well, what do you think about the In Search of Heroes program and its impact on youth, parents and business people?

Dave Kekich: Oh, it is empowering, especially to young people. And by going through a program like this, Ralph, especially with young people, it can shave years of painful trial and error from people’s lives.

It can set them on a positive track they might never have discovered on their own. I stumbled across these ideas, mostly late in life, and I just wish I could have had something like this when I was young. It just could have changed my life dramatically.

Ralph Zuranski: Yeah. That is the reason I created the program.

Dave Kekich: Yeah, my hat is off to you; this is a great program. I just hope you can spread it far and wide.

Ralph Zuranski: Well, with people like you helping out, there is no reason why we can't and just spreading the knowledge that has been around for all of eternity, as it seems to be the same all the time: personal responsibility, believing in dreams, seeking a different path rather than one that is well-traveled.

Dave Kekich: In this there aren't many new ideas; there are new slants on these ideas, but the core values have been there for thousands of years, and for some reason they are not passed on. They are not learned early in life, and I think people get so busy working in their lives that they just don't have enough time to work on their lives or on their children's lives.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

25. Working for someone else gives you little chance to make a fortune. By owning your own business, you only have to be good to become wealthy.
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Ralph Zuranski: So personal responsibility is probably the core thing that people need to address?

Dave Kekich: Very much so. Yeah, very much so.

Ralph Zuranski: If you could have three wishes for the world that would instantly come true, what would they be?

Dave Kekich: Well, that is an easy question for me because I have given this a lot of thought, and one would be that everyone would have complete control over their lives and property without interference from anyone or anything. And in one word, you can call that freedom.

And two, perfect health and longevity for everyone; that is something we work on every day. And three is opportunity for anyone who wants to do it, to better their lives.

I’m not saying that anyone should have to do anything, but for anybody that wants to do it, anywhere in the world, to have the opportunity to put food on the table, to get as much education as they want, to create as good a life as they can for their families, and their neighbors and their loved ones, and the rest of the world.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

28. Keep an active mind, and continue to grow intellectually. You either grow or regress. Nothing stands still.
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Ralph Zuranski: Well, do you have some good resources on www.MaxLife.org that young people can access?

Dave Kekich: For the young people, the best thing they can enact on there is SALADS™. And SALADS™ is the report I mentioned to you. It is an acronym, by the way. It stands for things you need to do in your life, and it doesn't stand for the things you find in salad bars. But part of that is about salads, the D is for diet, and the S is for supplements, and the other S is for stress–stress reduction, for example.

But they can go to www.MaxLife.org, and there are three icons in the middle of the home page. Just click on the one in the middle that says, "How to Live to 120 and Still Remember Where You Left Your Car Keys." That will take you to some pages that will give you some resources.

Right at the bottom of that page, just click on SALADS™, and that will take you to a downloadable version. Now children are probably not going to pay as much attention to that as adults would, because we all kind of feel like we are immortal when we are young.

We all kind of feel like we know it all, and we can get away with a lot of things, physically, that we can’t get away with when we are older. We can get away with a bad diet, although kids are getting much better now, and they are actually seeing Type II Diabetics, millions of cases in children, where you never saw that–you just never saw that 20, 30, 40 years ago.

Now it is rampant. But they still get away with it. I mean, they can get away with lack of exercise more than adults do. The older you get, the harder it is to do some of these things, or at least you think it is harder. It really isn't. But we actually need these things more as we get older.

We need to exercise more, and the older we get, the more we need it, not that we need to get more and more and more as we get older, but the more we need it, because we start to break down. When you are young, your body is pretty forgiving, and it can take a little abuse.

However, if your goal is to live a long time, and feel good and look good, then the earlier you start in life, the more these things are going to help you. Teaching children that is the challenge and it is up to the parents.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

Ralph Zuranski: Well, how are you making the world a better place?

Dave Kekich: In the short term, and I call the short term the next immediately, of course, I am trying to reach people, anybody that will listen to me. I will show them how they can live longer and healthier lives with today's technology.

And again you can go to www.MaxLife.org to find that out in the more immediate term. We are making the world a better place by solving aging and being able to cure diseases and conditions that lead to biological death, and that is raising a lot of money, and making people aware that these things are really possible, and getting the technologies off the ground and managing them, and building management teams.

There is a lot to it. In the long term I have some ideas that could, in my humble opinion, make the world a better place to live through technologies and philosophies.

Ralph Zuranski: Do you have any good solutions to the problems facing society, especially racism, child and spousal abuse, and violence among young people?

Dave Kekich: Well, that is a pretty big challenge and a bit out of my scope and anybody's scope. But I just think that my best solution would be to work toward a system that would be where everyone is 100% accountable for their actions. And mostly where everyone would get exactly what he or she deserves.
And that eliminates a lot of forced social programs. That is on a personal level and on a corporate level. This is not a very popular idea, and it is hard to implement, but I think the solutions are basically getting to the core of the problems and not fighting symptoms.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

24. Enthusiasm covers many deficiencies – and will make others want to associate with you.
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Ralph Zuranski: How do people become heroes?

Dave Kekich: In my mind, by establishing a strong code of ethics and sticking to it, no matter what. And especially if no one is looking.

Ralph Zuranski: Well, how does it feel to be recognized as a hero?

Dave Kekich: Well, it is nice to know that someone thinks of me as a hero, Ralph. I don't, so I just really don't.

Ralph Zuranski: I think Joe Polish considers you to be a hero, and why do you think you were selected for this honor?

Dave Kekich: Again, I don't know. You would have to talk to Joe.

Ralph Zuranski: Well, how will being recognized as a hero change your life?

Dave Kekich: Oh, kind of like the peer pressure scenario, I think. Anytime you go public with your opinions, and your goals and ideas and your philosophies, it puts more pressure on you to make sure you are right, and it also puts more pressure on you to do something positive with it.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

23. Incalculable effort and hardship over countless generations evolved into the life, values and happiness we take for granted today. Every day should be a celebration of existence. You are a masterpiece of life and should feel and appreciate this all the way down to your bones. Aspire to create, achieve and build onto the great value momentum taking place all around you.
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Ralph Zuranski: What is something parents can do to help their children realize that they, too, can be heroes and make a positive impact on the lives of others?

Dave Kekich: I never had children, so I am kind of preaching from Mount Olympus now. But I think just based on my observation, of basically my friends and family who did have children – and I am kind of an uncle to, a real uncle to some and a not-so-real, but an uncle in spirit to others – I think it starts with home education, because the things I think children should learn are not typically taught in schools, like entrepreneurship and rags-to-riches stories, great biographies, but especially values. You just don't seem to find those things in schools.

Also, you will never find the relationship between effort and reward, especially productivity and reward. That is something that has to be instilled in children at a very early age. I think that is going to make their lives so much easier to cope with, and it is going to make it so much easier to grow, to prosper, to walk on the right side of the road if they learn that early in life.

Understanding money is important and its value, because basically in economics, I think young people don't really see the value in money and don't really appreciate what it took to create it. And then the physical things: diet, exercise. Our children now are overweight, more overweight than they have ever been.

They are more out of shape than they have ever been, and a lot of that has to do with the fast food industry and processed foods. A lot of it has to do with the technology that I love so much, because a lot of kids are gamers and are not getting out and running and playing soccer. They are playing soccer with their video games.

I think that another thing that children should share in, that young people should share in, is self-development programs. I think that parents should participate with them in a lot of programs that are available today, and I think that would bond the parents with the children, and parents would learn a lot from it, too. Most parents don't really understand what children need to learn.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

22. The value of any service you have to offer diminishes rapidly once it's provided. Protect your compensation before performing.
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Ralph Zuranski: Yeah; I can imagine so. Well, who do you think are the real heroes in our society today who are not getting the recognition and rewards that they deserve?

Dave Kekich: I think while generally entrepreneurs and business leaders are becoming a little more popular, they are still being more vilified than glorified, in the entertainment industry, especially. And in the press.

You get a lot of bad press; people attack them, and when people rise to the top, they tend to get attacked, but the entertainment industry seems to glorify more villains, more drug dealers, and when they portray business people, they often portray them as evil, conniving, destructive, greedy people.

In reality, sure, every field has those kinds of people, but most successful business people and entrepreneurs are exactly the opposite.

Ralph Zuranski: Yeah, I really believe that is true. Well, why are heroes so important to the lives of young people?

Dave Kekich: Young people are impressionable; the most impressionable times of your life are when you are young. That can be good or bad, and other people are just going to sway them, and that is why it is important to have heroes sway them rather than some of their peers and the media who are at the opposite end of the spectrum, and don't forget the media.

Don’t attack the media because a lot of it is great, but it is entertaining, and business and entrepreneurs maybe aren't very entertaining. Maybe killers and thieves and drug dealers are more entertaining than entrepreneurs and business people.

But the media impresses young people's peers, your children's peers, and they, in turn, impress your children, and often in a negative way, so I think many of the wrong people are emulated, and that is why it is important when people are at their most impressionable ages, they are given heroes, real heroes, to emulate.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

21. Always have lofty explicit goals and visualize them intensely. Assume the attitude that if you don't reach your goals, you will literally die! This type of gun-to-your-head forced focus… survival pressure mindset, no matter how briefly used, stimulates your mind, forces you to use your time effectively… and illuminates new ways of getting things done.
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Ralph Zuranski: How important is it to have trusted friends and a mastermind group to bounce your ideas off?

Dave Kekich: I don't think it is essential, Ralph, but it is a huge advantage. You need to select very carefully who that mastermind group is going to be, though I think you want people who have been selected carefully, who are in tune with their goals, not necessarily their skills, or their experiences, because you want to have a wide variety with different disciplines in there. I think those people do have a huge advantage.

Ralph Zuranski: How do they make a positive difference in your life?

Dave Kekich: For the amount that I have done, they validate or correct my ideas, people to bounce ideas off of, and then I get ideas and inspirations off of them. And I think mostly they give me someone to answer to, and that is a very big, overlooked advantage to mastermind groups.

You basically come out in public and you expose your ideas and dreams and aspirations and your goals to other people. And there is a certain amount of peer pressure to implement your ideas at that point.

It is real easy to have goals and ideas and to keep them to yourself and die with them. But when you start sharing them with other people, it puts a lot of pressure on you.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

20. Rationalizations are generally convenient evasions of reality and are used as excuses for dishonest behavior, mistakes and/or laziness.
—————————————————————————–
Ralph Zuranski: Well, what is your definition of heroism?

Dave Kekich: It is probably a couple of things. Facing your fears and acting in spite of them would be one. Standing up for your convictions when faced with adversity would be another one. You talked about being wiling to die for your principles, and that would certainly be one: one I hope most people won't have to take.

I say walking the talk, when you have a lot to lose. Doing the right thing when it is not popular. I would say that all those things go into making a hero.

Ralph Zuranski: Did you ever create a secret hero in your mind that helps you with life's difficulties, especially after you had your injury?

Dave Kekich: No, no. I never did.

Ralph Zuranski: Who are the heroes in your life now?

Dave Kekich: My heroes are almost all dead. But there are so many of them. Giordano Bruno was one of them. He was burned at the stake for heresy, and he was a scientist.

Thomas Jefferson was one of them for me, and Thomas Paine, and Sir Isaac Newton, who is probably the most important person who ever lived, who based his work on his breakthroughs and his work on the amount of property that has been affected. Basically everything that is electrical or mechanical stems from his integrations, and Einstein.

There are a lot of people who are alive today, without naming them. Basically they are people who rise to the top with humility and integrity, and people who set positive roll models. And my heroes tend to be scientists and business people.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

19. Use leverage with ideas (the ability to generalize is the key to intellectual leverage), work, money, time and people. To maximize profits, replicate yourself. Earning potentials become geometric rather than linear.
—————————————————————————————————-
Ralph Zuranski: That is amazing. Well, how important is it to believe that your financial dreams will eventually become reality?

Dave Kekich: Most of what I want to accomplish depends on wealth generation, and huge wealth generation. I know I am not going to be single-handedly solving aging; I am going to make an impact on it though, and I know I don't need to do all the research, but I do know what needs to be underwritten now that isn't being funded.

And that is going to take an enormous amount of money over time, and I believe that will happen, so that is very important to me.

Ralph Zuranski: Well, why is it valuable to know exactly how much money you want to have in your bank account, by when?

Dave Kekich: Getting back to focusing on raising money, my focus is on a venture fund. We have a foundation, and we have a venture fund, and we have a roadmap, a scientific roadmap on aging, and we have costs involved.

And in order to follow all that roadmap and reach our goal, we have to know how much money we have to raise by a certain period in time, and how much after that to raise in a certain period of time. Just looking at these goals and writing them automatically makes you visualize them, and you have got to make them explicit.

But when you visualize explicit goals, it really helps you to bring them to reality, at least much more surely and much faster.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

18. Find out what works, and then do more of it. Focus first on doing the right things, and then on doing things right by mastering details. A few basic moves produce most results and income.
—————————————————————————————-
Ralph Zuranski: Well, was there anyone who gave you the will power to change things for the better in your life at that time?
Dave Kekich: Not exactly at that time, but right around that time. And his name was Wallace Ward, and he had a publishing company, and it was interesting. I read a lot of things he published, and they were very inspiring, but the most motivating thing to me was a questionnaire that their company sent to me.

And one of the questions on there was, "Do you still get regular aerobic exercise?" But it might have been just exercise, but I think it was aerobic exercise. And I hadn't been working out, and I used to work out six days a week, and usually seven days a week, and I lifted very heavily three days a week.

I ran very hard and very long four days a week. Then I went from that and getting hurt into doing nothing. But in my mind I was a long distance running, body building fanatic. In reality, I hadn't worked out in a couple of years.

So, I didn't know how to check that box. So I knew if I put down no, it would be something that I don't see myself as. If I put yes, I would be lying, so I checked yes and started working out that day. And I haven't quit since.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

17. Life operates in reverse action to entropy. Therefore the universe is hostile to life. Progress is a continued effort to swim against the stream.
——————————————————————————————————
Ralph Zuranski: Well, when was the lowest point in your life, and how did you change your life afterwards to win a victory over the obstacles you were facing at that time?

Dave Kekich: Well, the lowest point was my injury. I lost basically everything I had, emotionally and physically, and relationships. Well, they actually endured over time. I lost my business, and my attitude. Primarily, that was the worst part. But there really is no magic bullet or quick fix to overcoming obstacles.

A lot of people talk about, well – this is a life-changing event and so forth. And when you see a life-changing event, usually a lot of things have led up to that to lay the groundwork for it. And when you see a certain breakthrough, they almost always follow slowly building a foundation for that breakthrough.

Now, if there was one breakthrough in my life that changed my life and got me back on track, it was when I decided to hold a fundraiser for spinal cord injuries. And I was working with the Spinal Cord Society at that time; I had a local chapter.

I held a drug-free power lifting event back in Pennsylvania, a small town in western Pennsylvania, in Johnstown, Pennsylvania. We called it, or I called it, the Eastern United States Power Lifting Championships. And it was the first positive thing I had done in a couple of years.

I mean, I pretty much vegetated after my injury, and I put together this event, and it turned out we had people from all over the East Coast, and some people from the Midwest came to this relatively small town, and we got local newspaper coverage, all local, lots of local radio coverage, and sponsors.

And after it was all over, I realized my brain still worked. And that yes, it got me back on track. And I didn't go from stagnation to being in the stratosphere that day, but gradually it got me going, and I had ups and downs after that, but mostly ups. Overall I am way ahead in many ways now than I was when I was hurt, or before I was hurt.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

16. Competence starts with guaranteeing your work.
———————————————————————————————–
Ralph Zuranski: Would you experience service to others as a source of joy?

Dave Kekich: Yes, I do. But I actually try to do it profitably. And the reason I do that is it is more durable. One example is the life extension pursuits I have. We believe we have a pretty strong team, by the way, and have a really strong group of scientists on our board, and we have a very strong management team and a really strong team as advisors.

And things aren't just automatically going to happen, because of the law of accelerating returns. Well, they will happen, but they will happen when people make them happen if it is not something that is on remote control.

And we think we are going to make it happen a lot sooner, and by doing that we believe we are going to be able to save millions, if not tens of hundreds of millions of lives of people who were dying prematurely. Now, if you try to do something to save yourself, and try to extend your own life, you just aren't going to be able to pull it off.

There is just, you don't have enough resources. In order to make this work you have to make it work for the world. You better make it work for humanity. And that is what I mean by durability, and that carries over to all kinds of other things.

You have heard the old adage over and over about you can give a man a fish and you can feed him for a day, and you can teach him to fish, and you feed him for life. That is a philosophy I like to follow. It is more sustainable, and again, it is more durable.

A lot of people want to be a martyr. They stand up and they say, "Well, gee, I am servicing others," and often that is self-defeating, because you run out of resources. In order to give you have to create, because if you are not creating, you won't have anything to give.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

15. If it's not proprietary, it won't work. Pay only on performance. Proprietary interest is one of the most powerful forces ever known. Whatever you reinforce or reward, you get more of.
——————————————————————————————-
Ralph Zuranski: Are you slow to reverse or revise an important decision?

Dave Kekich: I am slow, but I am willing. Once I make a decision, then I have thought it out. Hopefully, I have thought it out, if I do what I say I should do. But once you make a decision, if you do it the right way, it is probably right, but it is not necessarily right. You should spend more time changing it than you did making it.

Ralph Zuranski: Well, how were you able to overcome your doubts and fears? It must have been pretty catastrophic when you got paralyzed.

Dave Kekich: Well, it was, and I didn't overcome it at first. I ended up just facing them. But not just fears from being paralyzed. It was fears from making a sales call, or fears from asking somebody out on a date. There are a lot of fears we face in our lives.

I mean, you just have to face them. But when you do, you are going to find most of your fears are over-hyped. They really weren't that bad.

Ralph Zuranski: Would you readily forgive those who upset, offended, and oppose you?

Dave Kekich: I think for the people who upset, offend or oppose me, there isn't anything to forgive. There is always somebody that is going to oppose you. You have different opinions, and people feel just as strongly about theirs as you do yours.

So just because they are opposing you doesn't mean there is something to forgive, and people offend other people all the time. It is just their nature; I don't think it is anything to forgive. People upset you from time to time. I think the thing that is a forgivable offense is when you are cheated, you are lied to, you are stolen from, and you have physical harm.

Or when someone does those things to somebody you love. That is a whole different category. And in those cases I try, but I have to say it is very difficult.
======================================================

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

14. The primary purpose of business is to create and keep customers. Marketing and innovation produce results. All other business functions are costs. Prospecting and increasing the average value and frequency of sales are the bedrock of marketing and business.
——————————————————————————-
Ralph Zuranski: Do you think it takes courage to pursue new ideas?

Dave Kekich: Oh, yeah, sure; it is not very easy because the tendency is to go with the flow, and inertia is hard to overcome, but it is very important to keep from stagnating. The world is changing so quickly, and that gets back to the Law of Accelerating Returns, that if you don't, you are not going to keep up. It is exciting. There are a lot of exciting things happening.

Ralph Zuranski: Well, were you willing to experience discomfort in the pursuit of your dreams?

Dave Kekich: I wish I didn't have to but yeah, you have got to. We all have comfort zones; at least, perceived comfort zones. And if we just try to stay in those, we are going to guarantee stagnation. Usually when you get out of your comfort zones, you will find the effort that you make to get out of your comfort zones and be uncomfortable, really leads to more long term comforts.

So I think people are kidding themselves when they say, "Well, I am comfortable here now, and things are great, and I don't need to do anything," they are going to find that they are sacrificing comfort as well as other things for short-term gratification.

Ralph Zuranski: Was it beneficial to make decisions quickly?

Dave Kekich: Not necessarily. I admire people who can make very quick decisions that are right. I find that when I act impulsively it is almost always wrong. Now, having said that, I think it is important to make decisions quickly once you do your homework, and once you get all of the facts, or most of the facts. Or at least enough of them. But make sure, once you get the facts, you look at them and then make a decision. At that point, it doesn't pay to vacillate.
===========================================================

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

13. Protect your downside. The upside will take care of itself. Cut your losses short – and let your profits run. This takes tremendous discipline.
—————————————————————————————————-
Is optimism valuable?

Dave Kekich: Oh sure; absolutely. I am a long-term optimist. In fact, a lot of people think I am overly optimistic and too optimistic, but I don’t think that is possible, unless it becomes a way to avoid reality or depression. Some people may get so optimistic, they may say, "Well, everything is all right,” and they don't take any action because they are hoping against hope for the future.

So you have to be careful about optimism. Actually I am a short- term pessimist in a lot of areas. There are a lot of things I don't like going on in the world, and I don't see them turning around very rapidly, but I think in the long term, things are going to be fine.

Ralph Zuranski: Do you maintain a sense of humor in the face of serious problems?

Dave Kekich: I try to. It is not always easy, but I try to. If I don't, I try to catch myself.

Ralph Zuranski: Do you take time out of your day to feed your subconscious positive thoughts about you, your goals and your dreams?

Dave Kekich: Sure. Sure. In the mornings, I go over my goals and my dreams. And in the evenings before I go to sleep I think about them. We all have, some more than others, counter-productive thoughts, and I know that when I have them, I try to catch myself.

And when I do catch myself, I try to substitute those thoughts for something that is more positive, or take a positive slant on those thoughts.
==================================================

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

12. Success comes quickly to those whom develop great powers of intense sustained concentration. The first rule is to get involved by asking focused questions.
———————————————————————————————-
Ralph Zuranski: Was it useful to you to take a positive view of setbacks, and misfortunes, and mistakes? I know that you had quite a few of those, but yet you have bounced back.

Dave Kekich: Well, yes I have. I have had setbacks both physically and personally, and I have made my share of mistakes, and of course, the misfortune. You have to deal with these things. It is really not what happens to you so much.

It is really more how you react when it happens to you, Ralph. Sure, it is useful and helpful to take a positive view of everything, and not just setbacks either, but everything in life in general.

Ralph Zuranski: Well, do you think if you don’t get out there and start making mistakes that you are not going to get anywhere, because you learn by your mistakes?

Dave Kekich: Oh, exactly. You hit the nail right on the head. You learn way more from your mistakes than from successes or from other people. Now, it is an unusual person, in fact, who learns from others’ mistakes. That is part of one of my Credos. It takes a genius to learn from other people's mistakes.

You know, we read other people's books, and we hear talks and lectures and know mistakes that people make. But until we make them ourselves, we really don’t learn them, and I wish that weren't true with me, because I would have saved myself a lot of pain. So if there was one lesson to be learned, look at other people's mistakes and try not to repeat them.
=============================================================

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

11. Never enter into nor invest in a business without a solid, well-researched and well thought-out written plan. Execute the plan with passion and precision. Plan and manage your life the same way.
—————————————————————————————–
Ralph Zuranski: Well, are your actions and goals consistent with your beliefs?

Dave Kekich: Yes, I believe they are. I work really hard on following the Credo, and that is why I wrote it.

Ralph Zuranski: Was it valuable to have highly charged emotions about reaching your goals?

Dave Kekich: Oh, absolutely. The more emotional you are, the more the goals mean to you, the more of a personal chord they strike, the easier they are to achieve. They burn themselves into your whole psyche, your whole being. Here’s an example.

If you have an experience that is really a deep emotional experience in your life, the chances are you are never going to forget it. But we have hundreds of thousands of experiences in our lives, and for the most part, we forget most of them.

It is the same concept when it comes to goals. The more highly charged your emotions are, the more sure you are going to be able to accomplish them.

And you can do that; you can guide your own emotions. You can make these highly charged by visualization and repetition, and just basically getting in and believing those goals have already happened, or by visualizing those goals have already happened.

Many people who are listening to this have seen a lot of information other people have put out about goals. Anyway, another long-winded answer, but I would say the answer is absolutely.
=======================================================

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

9. A little caution avoids great regrets. Hope for the best and prepare for the worst. Keep fully insured physically and materially and keep hedged emotionally. Insurance is not for sale when you need it.
—————————————————————————————-
Ralph Zuranski: Well, what specific philosophy or philosophies guide your life and guide your decisions?

Dave Kekich: Specific philosophy: I guess you could call me a soft-hearted objectivist.

Ralph Zuranski: I haven't heard that one before.

Dave Kekich: Well, I just made it up.

Ralph Zuranski: What does that mean?

Dave Kekich: Objectivists are looked at as pretty calculating and cold, but objectivism really is a humanitarian-type philosophy, but it is not perceived that way. But I also have a personal code of ethics and rules that I use to guide my life. I call it Kekich's Credo.

Kekich's Credo is basically a summary of the most important things I have learned in my life, and I boil those down to 100 rules or Credos.

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

8. Learn from the giants.
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Ralph Zuranski: So that is the dreamer vision that sets the course of your life?

Dave Kekich: It is.

Ralph Zuranski: Well, how important is it for you to stay focused on your primary goal?

Dave Kekich: Well, it is extremely important. It is paramount. All the successes I had in my life were when I focused on one thing, and most of my life, my focusing abilities were pretty inadequate. I was scattered all over the board, and I can attribute, looking back, almost all the failures in my life, and I have had them, I can attribute almost all of them to lack of focus.

Ralph Zuranski: Well, do you follow your hunches and intuition?

Dave Kekich: Yes, I do, it took me a long time to learn to do that. Ignoring my hunches and intuition has cost me in the past. And it has cost me big time. Most of the big losses I took, most of the big hits, the failures, the big financial losses, cost me because I did not follow my hunches and intuition.

By the way, hunches and intuitions improve over time. The more, and the better the education you get, and the more experienced you get, the better your intuition gets.
======================================================

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

7. You're successful when you like who and what you are. Success includes achievement… while choosing and directing your own activities. It means enjoying intimate relationships and loving what you do in life.
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Dave Kekich Shares Amazing Advances in Longevity and Health Research

We also have some pretty good ideas as to how much it will cost. And when we spend the money on it, we can speed it up a little bit by putting more money into it, and that is what we are all about. We are all about raising money for this project. And that is why aging is going to be solved.

That is why heart disease and cancer and every other disease are going to be solved. That’s why we’ll get control over biology and over the aging process.

So for the few of you who don't think I am a total crackpot at this point, I think this is going to be very profound, and whether you believe me or not, or even understand the concepts, the Law of Accelerating Returns is going to have a greater effect on your lives than anything you have ever heard of before.

Things are going to happen so much faster, and so much more dramatically in the technology world and in biology that it is going to make your head spin pretty soon. So hang on for a good ride, and take care of yourselves now.

My main message to the people who are living right now is take care of yourselves, because the technologies that are going to be happening in the future are going to benefit you in ways that you couldn't imagine. And you are going to benefit from those if you are alive.

If you are not, of course, it is going to be too late for you. And that is why taking care of yourself right now is so important, and Ralph, we have some information at www.MaxLife.org. If you click there on the icon in the middle it says "How to live to 120 and Still Remember Where You Left Your Car Keys."

If you click on that and scroll to the bottom, click on SALADS™ and see how to increase your chances to live a long, long time with today's technology and today's knowledge. Basically, it is a how-to report to add more years to your life and more life to your years.
=========================================================

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

2. Cherish time, your most valuable resource. You can never make up the time you lose. It's the most important value for any productive happy individual and is the only limitation to all accomplishment. To waste time is to waste your life. The most important choices you'll ever make are how you use your time.
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Dave Kekich: Well, ten words or less is a little bit tough, but at the risk of sounding like a fruitcake, I am going to explain this after I tell you what I expect out of life. Actually expecting and wanting are two different things, and I both want and expect these.

Number one is an open-ended life span. Two is a free and peaceful world for us all to live in. And I think we all want the free and peaceful world and many of us work in some ways toward that. But when I say open-ended life span to people, they go, "Oh, my God; you are talking about immortality.”

“What are you talking about? Are we going to be old, decrepit people living for a long, long time?" Gee, pretty much everybody has always died on time or died on schedule. It can't be any different for us; aging is too complex to solve.

And I had those same questions. I had those same concerns when I got a real strong interest in life extension, which by the way goes back to before my getting hurt. It goes back to when I was in my 20’s.

And there are some very good, plausible, scientific reasons why open-ended life span will become a reality for many people alive today, and probably most of the people listening to this. Because I assume that your audience is a little bit younger, many are going to have an opportunity for having bodies that don't age.

========================================================================

"Dave Kekich Credos and His Heroes Interview Inspire You and Teach You the Secrets Of Success"

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org

Anonymous (all those wonderful insightful heroes who influenced me one way or another, either consciously or unconsciously, but whose names I can't attach to any particular Credo.)

1. People will do almost anything to stay in their comfort zones. If you want to accomplish anything, get out of your comfort zone. Strive to increase order and discipline in your life. Discipline usually means doing the opposite of what you feel like doing. The easy roads to discipline are 1) setting deadlines, 2) discovering and doing what you do best and what's important and enjoyable to you and 3) focusing on habits by replacing your bad habits and thought patterns, one-by-one, over time, with good habits and thought patterns.
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Ralph Zuranski: Hi, I am Ralph Zuranski, and I am on the phone with Dave Kekich. He is one of the most amazing people I have ever had the opportunity to talk with. How are you doing today, Dave?

Dave Kekich: Fine, Ralph. Thank you very much for the nice compliment. It might be an overstatement, but thank you anyway.

Ralph Zuranski: Well, my friend, Joe Polish, who I did one of the Heroes interviews on just speaks very highly of you, and told me you went through some amazing things in your life, and triumphed over some major difficulties. And I was wondering if you could share that with us?

Dave Kekich: Sure. I would be happy to, Ralph. A long time ago, 28 years ago, or more than 28 years now, I had a sudden spinal cord injury, which paralyzed me from the top of the chest down. And prior to that I was very, very active; not just in business but extremely active physically.

I was a long distance runner and an avid bodybuilder, and more. But I lost that in an instant. As a result, I ended up losing my business, my home, my girlfriend and everything that was important to me. I had a beachfront home in Southern California.

It was a great life, and it suddenly changed. I thought it came to an end at that time, but it didn't. It actually in some ways got better as time went on. But it was very devastating at that time, and it took me a long time to get through it emotionally.

===========================================================

David co-founded Exceptional Producers, Inc., the country's largest life insurance master general agency, which raised $3.1 billion of premium income for First Executive Corp., co-founded a national financial services company and arranged venture capital funding for private companies for 11 years.

He is a recognized expert on private investing and authored the venture capital handbook "How the Rich Get Richer With Quiet Private Investments".

David founded both public and private companies, was engaged as a consultant and served as director to numerous public and private corporations. He also sold and developed real estate.

In 1999, Mr. Kekich founded the "Maximum Life Foundation", a 501(c)(3) corporation dedicated to curing aging related diseases. He founded MaxLife Capital, a venture capital group for life sciences industries targeting anti-aging technologies. He also co-founded Stem Cell Products, LLC, a privately held biotech company specializing in stem cell signaling factors and advanced peptide technologies.

David serves as a Board Member of the American Aging Association He holds a Bachelor of Science degree from Pennsylvania State University and studied under Dr. Andrew J. Galambos at the Free Enterprise Institute for two years.

714-641-0700/Fax 714-464-4135

www.maxlife.org