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This weekend, lazily surfing the tube, I fell into the charms of an infomercial.

(They work especially well when you're drowsy, you know… )

This one was for the Magic Bullet, an ingenious little blender/chopper/mixer system that makes dips, shakes, sauces and more in 10 seconds or less!

This morning having coffee, I distinctly remembered what I saw and heard. The reason was…

… the particular way they demonstrated the product.

One of the hosts of this show would pour the ingredients for (for example, salsa) into the clear glass container, turn it upside down, screw it onto the base, and as they used it, say,

"… and in one… two… three… seconds… you have your chunkly salsa!"

… pressing the "bullet" down in the same rhythm as the words were spoken: "one… two… three."

Why did I remember that?

Because we remember rhythms!

I was talking to a friend this morning, and he said this reminded him of an infomercial about a rotisserie where the slogan was "Set it… and forget it!"

My friend pointed out that the host on this show got the studio audience chanting these words: "Set it… and forget it!"

Brand advertisers have known for years about the power of rhythmic phrases… and you can find examples of this in many other areas of persuasive speech.

But the same thing works in copy… albeit at a more subtle level.

Put a rhythm in your words, and you get a great effect.

One of my clients says the the right hemisphere is the "rhythm section" of the brain, and I believe this is true.

I also think that the right brain is the gateway to the unconscious… where feelings are stored and generated, and buying decisions are made.

So pay attention to the "beat," and you'll be pleased with the results.

Don't make your copy scream "remember me!" Let your rhythm do it for you.

David Garfinkel is one of the best copywriters on the internet and was a speaker at Armand Morin's Big Seminar Series and Carl Galletti's Internet Marketing Super Conference. You can learn more about his books and training courses by clicking the links below.

David Garfinkel is founder of the World Copywriting institute and is considered by many people to be the best teacher of copywriting in the world. The stated mission of the World Copywriting Institute is to “eradicate copywriting illiteracy in the world.” Jay Conrad Levinson, author of the world’s best selling series of marketing books, Guerrilla Marketing, says, “David Garfinkel is the best copywriter I know.” Sign up for David’s free World Copywriting Newsletter. and you get a free one-hour downloadable teleseminar on copywriting. Also visit David’s World Copywriting Blog:

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